Though B2B sales are more and more welcomed in these years, trade show exhibition is still favored by enterprises with its unique advantages. But as an exhibitor, how to stand out in the trade show?
There are some good skills to help you get noticed at a trade show.
Create a Warm Entrance
When you prepare your portable trade show booth for a trade show exhibition, do remember design some entrances in case that visitors come from different directions. At the same time, let your sales person stand at the side of the entrance and keep the smile when others pass by there. This way, visitors will feel you are friendly and want to talk with you and your products more.
Trade shows are a busy place where multi-tasking it a must. Make sure your staffers that can handle multi-tasks in busy trade show environment. Trade shows have long, draining hours and which require event staffers to remain on their feet the whole time, while also keeping their personalities and moods turned on.
Show Your Strength
For many small enterprises, they may have less company strength compared with other bigger enterprises. In this case, showing there great products with live demo or demonstrated video will be good.
Pass out Free Gifts
Giving something away in exhibition is good for your secondary exposure and which can attract more potential customers. Maybe in this time, they don’t buy your products but they have time later to use your product. And do remember that “Just let them have a deeply impression on you and your products”